McDonald’s breakfast now 24 hours
McDonald’s is now selling breakfast items 24 hours a day. Officials with the fast-food chain say they came to this decision after listening to customer requests. LSU Marketing Professor Dan Rice says they’re hoping to bring in customers who normally don’t eat lunch or dinner at McDonalds.
“They’re trying to capitalize on the fact that they’re seeing some growth in the breakfast segment, I would guess, by attracting customers to come in and have breakfast at different times of the day.”
Rice says the downside, people who usually buy burgers and more expensive items, might be tempted to purchase cheaper breakfast foods.
“It really depends on how many people switch and I’m guessing that if they’re making this move they’re confident that they’ll have a net gain but who knows.”
McDonald’s became a worldwide business because of its hamburger. But Rice says it’s a positive PR move by McDonald’s for listening to what the customers want, after recently having a bad reputation doing that.
“If this is what the consumers want and it works out for them then I think they’re willing to look at it and say ‘hey this is what we want. We like breakfast.’ There might be some customers that just like McDonald’s breakfast and don’t really care about the heritage.”
Source: Louisiana Radio Network News